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Research a Target Market
Identify which countries offer the strongest demand for your product — and what it takes to enter them — using official customs data, tariff conditions, and competitive trade intelligence.
Market Research Enquiry
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What you receive
What a Market Research Report Covers
Each report draws on official customs data to answer the key questions that determine whether a market is worth pursuing.
Import Demand and Volume
Total value and quantity of your product imported by the target country, broken down by year — so you can see actual demand and whether it is growing or contracting.
Who Currently Supplies This Market
Which countries export your product to this market, their respective shares, and where India stands among them — revealing where Indian exporters have an edge or are under-represented.
Import Duties and Trade Agreements
Applied MFN tariff rates for your HS code in the target country, plus any preferential rates available to India under active trade agreements such as India–UAE CEPA or ASEAN FTA.
Unit Values and Growth Trends
Average import unit values over time and year-on-year changes in trade volumes — helping you calibrate your pricing and assess whether the market is currently expanding.
India's Export Performance
How much India currently exports of this product to the target market, India's rank among all supplying countries, and year-on-year change in India's market share.
Key Ports and Trade Routes
Which ports in the target country handle most imports of your product, and which Indian ports — Sea, Air, or ICD — are most commonly used for this trade lane.
Market research process
How to Use Trade Data to Choose a Market
The International Trade Centre's market scanning methodology — used by exporters, trade bodies, and governments worldwide — follows this sequence.
Scan for Demand
Look at total imports of your product across multiple countries to find where demand is large and growing — not just the most familiar or geographically nearest market.
Assess the Competition
Check which supplier countries dominate the target market and at what unit values. A market served by a single dominant low-cost supplier is harder to enter than one with diverse sourcing.
Check Market Access
Verify the tariff your product faces on entry. India's bilateral trade agreements can give Indian exporters a preferential rate that their competitors do not enjoy in the same market.
Validate with Official Data
Confirm any shortlisted market with actual trade statistics — not anecdote or hearsay. Official customs data at the HS-code level is the most reliable and actionable starting point.
Identify Buyers
Once a market is confirmed viable, trade directory data and shipment-level records can reveal which companies in that country are already importing your product.
Free tools
Official Market Research Resources
These publicly available platforms are widely used by export managers, trade researchers, and policy analysts. They complement a full data report from GTA.
Need data for a specific product and market?
Submit a research request and our team will prepare a customised report backed by official customs statistics.